Vkontakte.ru Ranks as Most Popular Social Networking Site in Russia with 14 Million Visitors

 

LONDON, U.K., July 2, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the social networking category in Russia, based on data from the comScore World Metrix audience measurement service. The study found Russia to have the world’s most engaged social networking audience, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month.

Two-Thirds of Global Internet Users Access Social Networking Sites

 

Of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, representing a penetration of 65 percent of the worldwide Internet audience. The Russian social networking audience had the highest engagement among the 40 individual countries reported by comScore, with an average of 6.6 hours and 1,307 pages consumed per visitor. Brazil ranked close behind at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).

“Social networking has become a popular online pastime not only in mature Internet markets like North America, but also in developing, high-growth Internet markets such as Russia,” said Mike Read, SVP & managing director, comScore Europe. “In a country as geographically large as Russia, social networking represents a way of connecting people from one corner of the country to the other. The highly engaged behavior of social networkers in Russia offers significant opportunity for marketers and advertisers seeking to reach these audiences.”

Top 20 Highest Engagement Social Networking Country Audiences*

Ranked by Average Hours per Visitor*

May 2009

Total Worldwide, Age 15+ – Home & Work Locations

Source: comScore World Metrix

Country

Average Hours per Visitor

Average Pages per Visitor

World-Wide

3.7

525

Russia

6.6

1,307

Brazil

6.3

1,220

Canada

5.6

649

Puerto Rico

5.3

587

Spain

5.3

968

Finland

4.7

919

United Kingdom

4.6

487

Germany

4.5

793

United States

4.2

477

Colombia

4.1

473

Mexico

4.0

488

Chile

4.0

418

Ireland

3.8

462

Turkey

3.7

427

Venezuela

3.7

454

France

3.6

526

Australia

3.4

374

New Zealand

3.4

386

Switzerland

3.2

430

Italy

3.2

39

*Out of the 38 individual countries currently reported on by comScore around the world.
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Vkontakte.ru is Russia’s Largest Social Networking Site

Of the 31.9 million people who accessed the Internet in Russia in April, 18.9 million visited at least one social networking site, representing a reach of 59 percent of the total online population. The most popular of these sites was Russian-based Vkontakte.ru with 14.3 million visitors, followed by Odnoklassniki.ru (7.8 million visitors), Mail.ru – My World (6.3 million visitors) and Fotostrana.ru (1.6 million visitors). Facebook.com attracted 616,000 Russian visitors, up 277 percent versus year ago.

A Selection of Leading Social Networking Sites

Ranked by Total Unique Visitors (000)*

May 2009

Total Russia, Age 15+ Home & Work Locations

Source: comScore World Metrix

Property

Total Unique Visitors (000)

% Reach of Total Online Population

Total Russian Internet Audience

31,907

100%

Social Networking

18,877

59%

Vkontakte.ru

14,310

45%

Odnoklassniki.ru

7,750

24%

Mail.Ru – My World

6,321

20%

Fotostrana.ru

1,624

5%

Privet.ru

942

3%

Moikrug.ru

839

3%

Facebook.com

616

2%

Steamcommunity.com

433

1%

MySpace Sites

371

1%

Vkrugudruzei.ru

214

1%

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence.
For more information, please visit www.comscore.com/companyinfo

 

http://www.comscore.com/Press_Events/Press_Releases/2009/7/Russia_has_World_s_Most_Engaged_Social_Networking_Audience/(language)/eng-US

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